Q&A with Angela Sinickas: What are the biggest comms measurement mistakes?
Measurement will forever be an area of work that communicators battle with - we're just not wired to work with numbers! Here, Angela Sinickas lists some common errors, make sure you don't fall into these traps!
Missed the previous questions? Catch up now!
Week 1: Why "no time" is no excuse
Week 2: Expressing the value of comms in dollars
Week 3: What makes the optimal all-employee survey?
Week 4: Has your message been read and understood?
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