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The Internal Communication Black Belt Program
Melcrum has now updated and expanded the Internal Communication Black Belt Program!

Building the Business Case for Social Media in Internal Communication
September 14th - 15th, Belgium

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AUDIO GUIDE: Beginning the communication journey at Makro
Simon Finch

In this audio guide, Simon Finch (pictured, right), head of PR & internal communications at MakroSelfService Wholesalers talks about how he's built an internal communication function from scratch at Makro in nine months. He describes both the basics he's put in place and the "magic touches" he and his team have added, to maximize the function's effectiveness.

Finch shares ideas around how internal communicators can add impact and value to the wider business, and also describes how the function helped engage employees through a time of negative press covereage.

Listen to the presentation (mp3 file)

View presentation slides (pdf file)

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