Thoughts from global IC leaders at Melcrum's SCM Summit
From restructuring the internal communication function and finding out what leaders want, to improving line-manager communication and demonstrating ROI. The SCM Summit UK, covered many of the key issues communicators face today. We put some critical questions to four leading communicators.
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Q. What are your thoughts on the challenge of attributing a financial value to communication activities? |
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Q. In the leaner communication function which activities should we cut back on? |
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Q. How do you think the role of the communication function will evolve in five years? |
Have your say
What are your thoughts on these critical communication questions? Do you agree with the opinions shared?
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