Case studies

Research-led planning at McDonald’s UKHow do you align your company’s communication plan with its business objectives? One method that McDonald’s UK has found effective is to make research lead the way in its communication planning process.

Explaining the “big picture” at Defra

Many Government departments face a major challenge in explaining how a range of diverse activities fit together, and the roles of different department functions. The Department for Environment, Food and Rural Affairs (Defra) is a case in point.

Linking communication strategy with organizational goals at the Royal Bank of CanadaHave you had enough of complicated and confusing communication theories? Effective communication strategies should be short, easy to understand and simple to assemble. RBC’s method and templates make achieving desired goals easier than you think.

Are you striving to coordinate communications in your company? Developing an effective communication planning tool like “the grid” could be an important factor in providing a disciplined and organized approach, as Westminster City Council discovered.