How to communicate a disaster plan Make a note of these useful steps to follow when planning your company's crisis-communication strategy.

How to bring your brand to life for employees

Lynda O’Hare, Internal Communications Manager at Nottingham Trent University, suggests six tips to help you bring your brand to life for employees.
 

How to identify your organization’s unique brand values Richard Mosley, author of The Employer Brand and consultant at People in Business, describes three exercises that go beyond traditional focus groups and can help you gain insight into your employer brand.

Asking questions like “What are the most important issues facing the company today that we need to respond to?” and “How shall we respond?” will help you create an effective strategic communication plan and connect the communication function’s output with the goals and objectives of your organization.