Change communication
How the internal communication function helped shape change at Shop Direct Group
Despite the current business climate, Shop Direct Group has successfully navigated multiple changes by improving levels of employee engagement. David Boardman explores how communication has been an integral component in the processes of preparing, executing and delivering major change, a topic that he'll be discussing further at the UK SCM Summit 2009.
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Undertaking a major rebrand at Action for Children 
After several failed rebranding attempts, employees were understandably skeptical about trying again in 2008. But those leading the project, including the internal communication team, were determined that this time the outcome would be different. Rebecca Crosby explains how she and her colleagues were able to instil pride in the new brand, as well as bring about a massive increase in awareness of the vision and values.
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Guardian News and Media: Moving onwards and upwards Guardian News and Media’s (GNM) previous office in Clerkenwell, London, had an historic standing that reflected old-world print journalism. But to stay ahead in an industry that’s drastically modernizing and becoming fiercely competitive, GNM needed to relocate to a new building that accommodated the latest technology, collaboration and creativity. Nicole Dempster describes the communication strategy for a move that was key to business performance.
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ASK THE EXPERT
Change Communication Clinic
with Helen Coley-Smith,
Coley-Smith Consulting
Latest Questions
- Do line managers use and understand the terms "change management"/"change management effectiveness"?
- How can I maximize participation in an employee suggestion scheme which has no monetary reward?
- How do I communicate the message that one of our senior management team has been "let go" due to the results of an unfavorable inspection?
- Could you recommend a good guide on communication strategy with regards to trade unions, especially if a union isn't very friendly to a company?
- Can you provide some additional questions for assessing change communication's effectiveness in an organization?
COMMUNICATOR's Toolkit
Confidentiality audit worksheet
You may want to undertake a confidentiality audit if your organization has had a breach of confidentiality, there’s a perception that the management doesn’t trust the employees, or if communication could be improved. Aniko Czinege's checklist will give you a good starting point for discussion.
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