Change communication articles archive

Dealing with the financial crisis at ING Wholesale Banking

Building on the foundation of a three-year strategy communication campaign called “Fitter, Focused, Further”, Leanne Carmody explains how the last year has proved to be a significant opportunity to focus managers across the ING Wholesale Banking network on face-to-face engagement, growing the mandate of the internal communication team and keeping momentum high among employees.Just added

Undertaking a major rebrand at Action for Children

After several failed rebranding attempts, employees were understandably skeptical about trying again in 2008. But those leading the project, including the internal communication team, were determined that this time the outcome would be different. Rebecca Crosby explains how she and her colleagues were able to instil pride in the new brand, as well as bring about a massive increase in awareness of the vision and values.