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What will you gain from a social marketing project? How do you know if supporting an external issue is right for your business and internal brand? Here are five simple considerations to help you decide.

TOP TIPS: Discover how to publicize news to get it noticed Does your employee magazine leave staff reaching for the snooze button? To improve the readability of your publications, develop guidelines, determine news values and keep a record of the response to your internal media efforts.

How Ketchum's portal improved sales, service and productivityFind out how PR agency Ketchum launched a portal to help its employees deliver business benefits.

How BA’s comms team learned to write engaging messagesCan your communication team rise to the challenge of conveying internal messages in more interesting ways? British Airways staff even tried writing poetry in their quest to bring their messages to life.

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Channels and New Media Clinic

with our new expert Matt O'Neill.
Ask Matt your question

Q: How can we work with employees to use Facebook productively for the company? More

Q: What advice would you give to help us get started with discussion forums? More

Q: What should social media priorities be and how should each social media tool be implemented? More

Q: I'm looking for a short description of what a blog, Wiki, RSS feed and podcast is and a brief description of how they work/how to set them up. More

Q: I've heard a lot about podcasting - as an internal comms professional, how can I take advantage of this new technology? More

Q: Should I get a "Second Life?" More

Communicator's Toolkit

TOOL: Employee behavior-drivers chart
This downloadable and customizable SmartCard explains the three primary sources of business communications and their impact on employee behavior.

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