10 steps to building a stronger business case for a new social media tool
If you’re considering putting together a robust document to convince senior leaders to invest in a new social media tool, follow these easy steps.
Carefully examine:
- What social media is, what it has done in other organizations around the world and why it’s important.
- Why your company in particular should look to leverage the tools internally.
- The benefits of internal social networking and what you see it positively changing within your organization.
- The “risks” (see chart, below), concerns and mitigating factors around facilitating social networks.
- Who would lead what – create a list of other team members or departments who would be responsible for various social media activities.
- Governance, policy, rules and regulations, dos and don’ts.
- Setting up a governance committee (if deemed necessary) with other key departmental business partners within the organization.
- An implementation timescale – when will you, your team and other business partners be able to realistically deliver this project?
- Key measurement indicators.
- Critical success factors.
Have your say
Have you had to build a strong internal case for social media at your organization? Are there any other steps you would include? Share below...
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