Ask the Expert
Q: I've been asked to put forward ideas for a 100-day strategy for a CEO (not yet in post) in a new public-facing government sponsored organization (not yet operating). Can you advise me on where to start?
A: In terms of the CEO’s internal communication strategy, I’d recommend the following 4-step approach:
1. Gather information
Find out what’s on employees’ minds both by speaking to them directly and by gathering input from others who know. Learn the hot issues and areas of concern before visiting sites and addressing large groups.
If people believe you're genuine and plainspoken, you'll be seen as credible and likeable. Don’t underestimate the power of that.
2. Tell a story
Describe how you view the organization’s mission. Why does the organization matter? What is the cause you want people to believe in? Also lay out the opportunities and challenges the organization faces.
3. Reinforce what’s right
Spotlight what you see as the organization’s core strengths and reinforce what you want people to do more of. Celebrate and build upon past successes relevant to today’s challenges.
4. Make it personal
Be candid and direct in your communication. Sincerity trumps canned replies every time. If people believe you're genuine and plainspoken, you'll be seen as credible and likeable. Don’t underestimate the power of that.
Andy Szpekman is president of AHS Communications, LLC, which provides human resource management and communication research, strategies and tools to improve business performance. His clients include Alpharma, Bank of America, BC Hydro, Beall's, Cardinal Health, Microsoft, News Corporation, Russell Investment Group, Scholastic and Wachovia. Earlier in his career, Andy held positions at Bank of America, Warner-Lambert and Brecker & Merryman, Inc. (an HR and communications consulting firm).
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