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How Caterpillar partnered with HR to improve employee research
Communicators looking for a practical way to start honing their measurement and research skills might consider checking around their organizations for a partner.

TOP TIPS: A five-step formula for calculating communication ROI
Are you trying to calculate the return on investment of a specific communication campaign or channel? Narrowing the focus to just one project is a good start.

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More measurement tips and best practice

Measuring Your Impact Clinic
with Angela Sinickas, President, Sinickas Communications
Ask Angela your question

Q: What's the best way to phrase survey questions to measure understanding of corporate strategy, vision and values?

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Q: Can you give me some advice on ratings scales for employee surveys?

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Q: How can I deal with the problem of internal communications overload at my company? More

Communicator's Toolkit

TOOL: The Plan-Do-Check-Act model
Isn’t it time you monitored your communications effectiveness using this four-step process?

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More measurement tools

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