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News

Employees don't understand their jobs
Does your communication contribute to the $37 billion wasted each year?

Using video diaries to create overnight celebrities
Forthcoming event promotes the power of peer-to-peer communication.

Survey finds 3 key elements for successful change
Employees are willing to be convinced, not dragged kicking and screaming.

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Jobs of the week

Communications Manager, Coca-Cola Enterprises – Uxbridge, UK

Senior Communication Consultant-Campaigns, The Loop Communication Agency – Bristol, UK

Engagement and Internal Communications Consultant, VMA Group - London, UK

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Member-exclusive event - Viral communication
September 9, 2008, Central London

Strategic Communication Management Summit UK 2008
October 15-16, 2008, London

SAVE THE DATE:
Corporate Communication Europe Summit 2008
19 & 20 November, Barcelona

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Get help with your communication programs

TOOL: The Sears Roebuck Employee-Customer-Profit Chain model

Use this valuable model to calculate the impact of your employee engagement efforts.

by Tom Nicholson, director of public relations and communications at Sears

The “Employee-Customer-Profit Chain” developed by Sears in the late 1990s is still held as the benchmark of organizational measurement. Download the model to help measure how engagement leads to revenue gains.

Download now (pdf file)

Other recommendations:
TOP TIPS: A five-step formula for calculating communication ROI

 
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