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6 July 2011

Half of internal communicators aren't involved in their organization's AGM

Despite being one of the most important dates on every organization's calendar, 43.9 percent of IC practitioners aren't involved in their company's Annual General Meeting (AGM).

By Nishwa Ashraf, assistant editor, Melcrum.

Nearly half (43.9%) of internal communicators don't get involved in their organization's Annual General Meeting (AGM) at all, according to a recent global poll by Melcrum.

Forty-three percent of communicators surveyed stated that involvement was left to Corporate Affairs or other functions within the business, while in comparison, only 24.4 percent of communicators played a very active role, by coaching senior leaders to communicate business messages effectively during the meeting.

The results also revealed nearly a third (26.8%) took a lesser role by communicating key messages from the AGM to all employees, and 4.9 percent playing a logistical role.

For an event that encapsulates an organization's goals, strategies and values and feeds back into the organization in one day, while keeping shareholders informed and involved with the goings-on in the company, the AGM should be more than just an important date on the calendar for the business: it should also be a focus on the internal communication practitioners agenda too.


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What do you think of these results? Are you involved in your organization's AGM? What role do you play? Share your views…


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