29 August 2007
David Ferrabee champions "People Power"
Hub editorial board expert launches management communication book.
People
Power is a new guide to internal communications
and change management from David Ferrabee (right), managing director
of the change and internal communications team at PR consultancy, Hill
and Knowlton UK.
Training for the untrained
Ferrabee, one of
the
Hub's editorial board experts, provides advice and comments about strategic
employee communication. The book covers topics ranging from national
culture in communications, to measurement, to mergers, to social
media.
"I didn't want to write a management book," Ferrabee explained to the Hub. "I wanted to write a book for people and about people. We always say that management is the only thing in business for which we're given no training, but it's also fundamental to the success of any business. I hope I'm telling people some of the things that their companies forgot to tell them," he said.
I hope I'm telling people some of the things that their companies forgot to tell them.
Let me at it
Aimed at managers, students, professors and
any professionals with an interest in organizational communications, People
Power can be ordered online through lulu.com and
you can read Ferrabee's
blog via Hill and Knowlton's website.
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