First rendezvous for online networkers
Social networking peers meet face to face at the first ever Communicators' Network gathering.
Earlier this week, around 30 London-based comms practitioners and experts gathered to meet personally for the first time, having shared ideas and opinions via Melcrum's Communicators' Network website. The site launched in June this year.
The event was organized by Matt O'Neill from new media company Cordovan Digital who administrates the London Area Communicators' Group and is also the Hub's channels and new media expert.
Measuring the ROI for events
The evening's agenda included a presentation by Tony Carey, president of conference organizing consultancy The Carey Consultancy (see Figure 1, below), on how to measure the ROI for an event.
Carey spoke about the importance of measuring the ROI for internal events, which can help justify the budget allocated to internal events and enhance your own reputation as a communicator or employee engagement expert.
He ran through 5 basic steps to doing this:
- Identify the stakeholders.
- Clarify their aims and objectives.
- Design an event program that meets their objectives.
- Install measurement tools to measure these objectives.
- Write a follow-up report on findings, present it to stakeholders.
Figure 1. Matt O'Neill and Tony Carey
Filling the void in London
Commenting on the rationale for the event, O'Neill says he felt that London was missing an opportunity for communicators to initiate their own informal networking events.
The group included senior communicators from UK retail bank Barclays and British American Tobacco.
Another gathering is being planned and will focus on global communication. "I think this event went well. The next event is provisionally lined up for some time in October, and we'll be addressing the question 'What should you take account of when communicating on a global level?' Hopefully we'll get a good turnout," he says.
O'Neill gives more details on the latest edition of the Melcrum Podcast.
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