the Internal Comms Hub

Join the Hub today!

  • Contact Us
  • Editorial Board
  • About
  • Join
  • Free Trial
  • Login
  • Home
  • Jobs
  • News
  • Network
  • AV Guides
  • Ask the Expert
  • Top Tips
  • How-to Guides
  • Case Studies
  • Toolkits
RSS feedHome / News archive / News story
Become a Member Today Start Your Free Trial

Advanced search

  • Start Free Trial
  • Become a Member
Topics
  • Setting Your Strategy and Plan
  • Channels and New Media
  • Measuring Your Impact
  • Professional Development
  • Change Communication
  • Manager and Leader Communication
Guest expert
Strategic Partners

PRIAICCO

PRCA

SOCAP

Marketwire

events

The Internal Communication Black Belt Program
Melcrum has now updated and expanded the Internal Communication Black Belt Program!

Social Media Workshop
24th June 2009, Hammersmith, London

Strategic Communication Management Summit Australia 2009
15-17 September 2009, Sydney

Strategic Communication Management Summit USA 2009
22-24 September 2009, Chicago

Strategic Communication Management Summit UK 2009
13-15 October 2009, London

More events

Poll of the week
Jobs of the week

Internal Communication Manager – VMA Group, London, UK

Account Supervisor Change and Internal Communication, Hill & Knowlton – Washington, US

Online Editor, Xpand – Sydney, Australia

More jobs!

Top 3 rated articles

Ten commandments for leaders in tough times

A definitive framework for internal communication

Hub member profile: Annabel Barbosa

Vendor Listing

Get help with your communication programs

24 September 2007

First rendezvous for online networkers

Social networking peers meet face to face at the first ever Communicators' Network gathering.

Earlier this week, around 30 London-based comms practitioners and experts gathered to meet personally for the first time, having shared ideas and opinions via Melcrum's Communicators' Network website. The site launched in June this year.

The event was organized by Matt O'Neill from new media company Cordovan Digital who administrates the London Area Communicators' Group and is also the Hub's channels and new media expert.

Measuring the ROI for events
The evening's agenda included a presentation by Tony Carey, president of conference organizing consultancy The Carey Consultancy (see Figure 1, below), on how to measure the ROI for an event.

Carey spoke about the importance of measuring the ROI for internal events, which can help justify the budget allocated to internal events and enhance your own reputation as a communicator or employee engagement expert.

He ran through 5 basic steps to doing this:

  1. Identify the stakeholders.
  2. Clarify their aims and objectives.
  3. Design an event program that meets their objectives.
  4. Install measurement tools to measure these objectives.
  5. Write a follow-up report on findings, present it to stakeholders.

Figure 1. Matt O'Neill and Tony Carey

gathering


Filling the void in London
Commenting on the rationale for the event, O'Neill says he felt that London was missing an opportunity for communicators to initiate their own informal networking events.

The group included senior communicators from UK retail bank Barclays and British American Tobacco.

Another gathering is being planned and will focus on global communication. "I think this event went well. The next event is provisionally lined up for some time in October, and we'll be addressing the question 'What should you take account of when communicating on a global level?' Hopefully we'll get a good turnout," he says.

O'Neill gives more details on the latest edition of the Melcrum Podcast.

Got a news story? Contact the newsdesk

News archive

 
Top of Page
Privacy Policy

© Melcrum Publishing 2009