25 March 2008
New social media report from Australian consultants
Hopkins and Cook publish more on “Enterprise 2.0”.
Australian business communicators Lee Hopkins (pictured right) and Trevor Cook have published the third edition of their widely read and referenced Social Media Report.
Alternatively titled, “How we stopped worrying and learnt to love communication” this latest publication covers the current, popular social media tools and applications such as Twitter and Facebook. The report also includes practical advice on topics including blog writing tips, strategy, software, where to go to get started and more.
Specialising in social media for business
Hopkins and Cook are at the forefront of the push for Australian organizations to use social media tools in business, now widely being discussed as “Enterprise 2.0”.
Writing in the report, the authors reinforce the widely held belief that 2008 will be an important year for blogs and wikis in Australian workplaces.
“In the past 12 months there has been an upsurge in corporate Australia’s interest in Web 2.0. The next few years will see that trend accelerate and, increasingly, that interest will be converted into action.”
Free download
The 53-page Social Media Report by Lee Hopkins and Trevor Cook is available now for Free download (1.7MB PDF).
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