10 October 2007
IABC unveils new strategic plan
Re-focusing on member needs, use of technology and strong delivery channels billed as priorities.
The International Association of Business Communicators (IABC) has unveiled a draft outline for its new strategic plan 2008-2011.
In a post to the organization’s blog, the current IABC chairman, Todd Hattori, describes the need for the new plan and details the challenges facing business communicators. He notes the IABC’s intention to simplify some of its own processes and initiatives in order to provide focused material for its 15,000 members worldwide.
According to Hattori, "The plan identifies specific, measurable, attainable, relevant and time-based program objectives and tactical strategies that you’ll soon see and experience in action."
Strategic priorities
Among the strategic goals and statements, Hattori has also laid out the IABC’s strategic priorities for the next 3 years. They are:
- Using market intelligence to develop programs, products and member benefits.
- Cultivating strong chapters and other program and service delivery channels.
- Leveraging technology to maximize networking opportunities and access to resources.
- Ensuring financial viability and operational efficiencies.
- Fostering top-quality, motivated staff and volunteer leaders.
Driven by member needs
Adrian Cropley (pictured, right), current president of the IABC’s Victoria chapter in Australia, says the plan is a positive next step:
“I’m pleased to see that this has been developed by the HQ staff reflecting the needs and input of the members.”
“As professional association we should reflect the members needs, wants and issues in our planning, it shows the IABC truly reflecting the brand and tagline of ‘Be Heard’ – something that should continue to be adopted throughout all chapters globally.”
“The goals reflect an emphasis on global membership and global best practices, which is pleasing to see, as there’s many great initiatives, ideas and research being conducted right across the globe and in the many disciplines of communication.”
“As the world gets smaller with new technologies and channels, we need to ensure that expertise and thought leadership is recognized no matter where in the world it's coming from,” Cropley says.
Keen on advocacy
Past president of the IABC Victoria chapter, Melissa Dark, is also pleased about the future for the organization: “The aspect I’m really excited about is the IABC becoming more involved in advocacy.”
Add your thoughts
The final plan will soon be posted to the members section of IABC.com. You can add your own thoughts at the IABC Café blog.
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