4 July 2007
Is your BlackBerry saving your company money?
Research reveals devices save 250 hours per user per year in recovered downtime.
We may know them fondly as “Crackberries” but BlackBerry maker Research in Motion (RIM) today announced the findings of new research into the benefits of the popular mobile e-mail devices.
The research, commissioned by RIM and carried out by Ipsos Reid indicates that:
- The average BlackBerry user converts 60 minutes of downtime to productive
time each day – this equates to 250 hours per user per year in
recovered downtime.
The average BlackBerry user increases team efficiency by 38%.
- The average BlackBerry user processes 2,500 time sensitive
e-mails and 1,200 time sensitive phone calls per year.
- The average BlackBerry user increases team efficiency by 38%.
- The average user saves over US$5,000 per year, thanks to having immediate
access to and acting on information delivered through their BlackBerry
smartphone.
- The cost savings attributable to BlackBerry equate to over US$230 per user, per year.
The research was conducted with 1,335 BlackBerry smartphone users and 1,387 IT managers in North America, Europe, Asia Pacific and Latin America. For full details of the research, head to Blackberry.com.
Breeding a world of addicts
Undoubtedly, being “always on” has its benefits and it’s
relatively easy to understand how one’s efficiency may be improved
in this way. However it’s not without danger.
Sufferers are unable to survive more than a few minutes without checking for new mail.
In September 2006, the Hub reported on research by New Jersey’s Rutgers University School, which found that use of BlackBerries — or crackberries as they’ve colloquially become known — is fuelling a rise in e-mail and internet addiction, with sufferers unable to survive more than a few minutes without checking for new mail.
According to Professor Gayle Porter, who led the study last year, the effects of being addicted to BlackBerries can be devastating. She claimed that addiction to technology could be equally damaging to health as chemical or substance addictions.
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