28 August 2007
Today's organizations can have "soul"
Canadian comms expert focuses on the values shift of employees.
Two-time Gold Quill winner and International
Association of Business Communicators (IABC) Master Communicator, Ron
Shewchuk, presented at an IABC
New South Wales lunch
event
in Sydney last week.
Employees' grip on control
Focusing on how employee values are changing the way we communicate,
Shewchuk explored the ideas around the power employees now hold with
organizations. The battle for talent is now putting the emphasis on
businesses to meet employee expectations, to provide them with valuable
work and allow them to build happy personal lives.
People want to work a noble cause, make a meaningful difference and have their opinions heard regardless of their rank.
"Younger people these days are much more about soul," said Shewchuk. "They want to work a noble cause, make a meaningful difference and have their opinions heard regardless of their rank. Equally, corporations need a corporate conscience, they need to do good things," he said.
Build your firm's soul
Shewchuk also cited the increased blurring of work and personal
life, suggesting employees want communities within the workplace and
communicators should aim to create real shared experiences, all of
which can help build and strengthen an organization's soul.
Shewchuk concluded his presentation by suggesting how communicators can preserve their own soul and integrity.
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