9 November, 2006
Blogs still seeing burgeoning growth
The growth of the blogosphere remains unabated according to the latest quarterly report from Technorati.
Blogging shows no sign of losing popularity according to the latest statistics from Technorati, an internet search engine focused on the world of weblogs, despite a drop in the number of blogs created every day.
Tougher checks keep "slogs" outSince June, the number of blogs created daily has decreased from 160,000 to 100,000 according to the latest report. The doubling of the blogosphere has also slowed, from every 150 to 220 days between Q2 2004 and Q2 2006, to 235 days by the end of Q3.
But Technorati stresses that this doesn’t indicate a slowdown in the growth rate of the blogosphere, instead putting it down to its own “aggressive slog control measures.” According to Technorati, it means that more "slogs"/"spamblogs"/"splogs" – fake blogs set up to promote affiliated websites – are being filtered out of the index.
More 'slogs' – fake blogs set up to promote affiliated websites – are being filtered out of the index.
In fact, since June three million blogs have been created monthly in the third quarter. Technorati now tracks 57 million blogs, 55 percent of which it says are “live,” having been updated at least once in the last three months. There’s also a blogging elite of around 4,000 blog sites, which have 500 or more other blogs linking to each one of them.
Reasons why PR blogsThis month, Euroblog launched its second annual survey of PR companies which use blogs and why. Last year if found that:
- 34 percent did so to be seen as adopting leading-edge technology;
- 31 percent as an easy-to-set-up, cheap platform;
- 29 percent to involve employees;
- 26 percent to be read and linked to other weblogs; and
- 23 percent as a means of bypassing journalists.
Meanwhile, the UK Chartered Institute of PR (CIPR) announced at it’s annual conference in London this week that it would shortly be publishing a white paper set of guidelines on social media for its members. Watch this space.
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