18 June 2007
Motorola internal comms campaign wins PR prize
Morale-boosting project beats rivals to get prestigious award.
The worldwide internal communications team at communication systems maker, Motorola, has won the Platinum award for best overall PR program at the Publicity Club of Chicago's Golden Trumpet 2007 awards.
The team won the award for its worldwide I'MOTO internal branding and values campaign, designed to increase morale among Motorola workers.
"It's very gratifying to receive this kind of external validation and a credit to our internal communication team," says Ann Adams (right), Motorola's vice president for internal communication. "In particular, on the I'MOTO campaign, Mary Owens, our director of intranet content and strategy, did a terrific job managing the launch," she says.
As a result of the Livesmart scheme, employee enrolment in health activities at Motorola has increased by nearly 60%.
Health campaign
Motorola also won a Golden Trumpet gold award for another internal communications project, Livesmart, aimed at persuading US employees to be proactive in taking care of their health.
As a result of the Livesmart scheme, employee enrolment in health activities at Motorola has increased by nearly 60%, beating the targets the company had set for it.
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