1 August 2007
Angela Sinickas runs comms measurement workshop in Sydney
Delegates learn how to set measurable goals.
The
Hub’s
resident comms
measurement expert, Angela
Sinickas (pictured, right), yesterday opened Melcrum’s 4th
Annual Strategic Communication Management Summit in Sydney, Australia.
Focusing on “Measuring to redefine your communication strategy” Sinickas hosted a 3-hour morning event at the Crowne Plaza in Darling Harbor, and included examples and methods on how to set measurable communication goals that lead to business results, pursuing high-value performance measures and tools for measuring communication messages channels and outcomes including ROI.
More than 30 professional communicators attended the workshop, which precedes the main, 2-day conference today and tomorrow, Thursday, 1-2 August.
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