Bill Quirke, Managing Director,
Synopsis Communication Consulting

Bill is one of the leading authorities on internal communication and the management of change.

He is Managing Director of Synopsis, a specialist internal communication consultancy whose clients include British Airways, Vodafone, Intel, Shell, BBC, Diageo, UBS Group, AstraZeneca, Pfizer, Rolls-Royce, Unilever and Whitbread.

A regular speaker internationally, Bill is the author of “Making the Connections — Using internal communication to turn strategy into action” (Gower 2002) and “Communicating Corporate Change”, (McGraw Hill 1996).

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Recent Questions

Q: How do I go about structuring my company's internal communication, its owners and strategic role?

Q: Do you have any tips for running a successful internal communications audit?

Q: Do you have any advice when writing a three-year internal communication strategy for a diverse range of volunteers?

Q: Can you recommend a good model for communicating change?

Q: What kind of communications work best during a reduction in workforce through organizational restructuring?

Q: Can you offer any advice on creating quality criteria to evaluate a strategy document?

Q: How can I create a communication plan without a coherent business plan?

Q: Can you provide a template of an internal communication plan?

Q: How should internal communication be adding value to the business?

Q: How do we get our leaders to understand the value of internal communication and their role in it?

Q: How should the internal communication function support the business and demonstrate its value?