Ask the Expert
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Bill Quirke
Bill is one of the leading authorities on internal communication and the management of change.
He is Managing Director of Synopsis, a specialist internal communication consultancy whose clients include British Airways, Vodafone, Intel, Shell, BBC, Diageo, UBS Group, AstraZeneca, Pfizer, Rolls-Royce, Unilever and Whitbread.
A regular speaker internationally, Bill is the author of “Making the Connections — Using internal communication to turn strategy into action” (Gower 2002) and “Communicating Corporate Change”, (McGraw Hill 1996).
Recent Questions
Q: How does strategic compare to tactical?
Q: What's the average size for an internal communication team?
Q: Where do I make a start to improve internal communication?
Q: How do I go about structuring my company's internal communication, its owners and strategic role?
Q: Do you have any tips for running a successful internal communications audit?
Q: Can you recommend a good model for communicating change?
Q: Can you offer any advice on creating quality criteria to evaluate a strategy document?
Q: How can I create a communication plan without a coherent business plan?
Q: Can you provide a template of an internal communication plan?
Q: How should internal communication be adding value to the business?
Q: How do we get our leaders to understand the value of internal communication and their role in it?
Q: How should the internal communication function support the business and demonstrate its value?