Setting your strategy and plan
A comprehensive guide to planning pandemic communication
Orchestrating a comprehensive communication strategy, including a risk communication component in order to prepare and inform stakeholders about a global issue as vital as a pandemic is a major challenge. This article provides a framework to guide the design, development and delivery of an integrated communication plan to address a pandemic.
Read more
Just added
What's Working
How to prepare an "elevator speech" to communicate strategy
Performance improvement company Grass Roots incorporates six rules of engagement in each learning program, addressing employees’ attitudes, emotions, knowledge and skills. Ian Luxford, learning services director, describes how GAME, Barclays and Camelot have benefited from this strategy.
Read more
On the quest for world-class internal communication
Recent research headed by HSBC, and supported by brand and communications consultancy UffindellWest, aimed to discover how internal communication works in a variety of global organizations. It revealed that many forward-thinking internal communication approaches are being implemented and here the authors, Jo Alexander, Sholto Lindsay-Smith and Cami Joerin discuss what the industry can learn from these results.
Read more
Just added
Members only
ASK THE EXPERT
Strategy and Planning Clinic
with Bill Quirke, Managing Director, Synopsis
Latest Questions
- Where do I make a start to improve internal communication?
- How do I go about structuring my company’s internal communication, its owners and strategic role?
- Do you have any tips for running a successful internal communications audit?
- Do you have any advice when writing a three-year internal communication strategy for a diverse range of volunteers?
- Can you recommend a good change communication model?
COMMUNICATOR's Toolkit
Washington Mutual’s strategic communication planning
tool
Have you tried using process maps to articulate roles and
responsibilites in the planning and implementation of
communication strategy? Washington Mutual’s planning tool
helps to monitor different communications interpretations.
All Communicator’s Toolkit articles
ONLINE LIBRARY 
Access all Setting Your Strategy and Plan articles