TOOL: Three-year strategic communication plan placemat
Use this “placemat” plan to help your team identify strategic communication priorities.
For most effective use, print and laminate the plan, and distribute to all your communicators. At RBC, the strategic communication priorities identified on the front are repeated on the flip side of the card, with all the tactics that will be employed to meet them listed beneath. The key is simplicity — keep it to one sheet of paper and your senior management will understand it more easily and sign off on it more readily.
How to use:
Start with the business vision, goals and priorities, narrowing
in each time from broad objectives to deliverable actions. Scouring
the annual report, especially the chair’s message, can turn
up useful information. Look also at executive strategic plans,
operating plans and presentations given by management to investors.
It should then be easier for management to fill in the few remaining
gaps.
Other recommendations:
TOP TIPS: Five steps to strategy
planning