TOOL: General Motors’ “situation room”
Are you keen to discuss issues with the key communication departments in your company? The “situation room” provides a template to help put a regular discussion process in motion and encourages the communication function to better coordinate message content.
Harmonizing the communication functions
The “situation room” provides a forum and template to discuss
what communication issues will look like from an objective perspective
and how best to build
or change perceptions. We developed a more
holistic approach to communication, which is now viewed as a complex,
fluid management function
rather than
a
group of separate, disconnected silos.
The situation room builds consensus among communicators around the key external and internal drivers of the industry and the company. This means the communication functions are better able to coordinate their message content, spokespeople, media and timing with each other.
Other recommendations:
Developing a communications planning tool at
Westminster City Council