What's Working

Making company strategy resonate at Avaya

Kit Stinson, Avaya's vice president of internal communications, shares how a strategy communication campaign including personal letters from the CEO, transparent communication of financial results and training sessions for managers has ensured employees at Avaya are no longer confused about their role in the company strategy.

How to gauge where comms can best add value

Use Sue Dewhurst's ARROW framework to identify where and how communicators can most add value in order to reach a desired business outcome.

OPINION: Know when to leave values out of communications

You can’t move for "values" in most organizations nowadays. But why can it seem that over-stretched comms practitioners are being asked to do the job of the senior leadership team? Jill Wedge of Vibrant Communications delves deeper.

Related articles

More tips and resources in strategy and planning

How communication ensured a smooth office move at GE

By creating a dedicated website for open communication of moving plans, and forming an employee activity committee to put on social events, GE engaged and excited employees about their new office and colleagues.

How to align communication with your company culture

So that your communication helps achieve your company’s goals, use these 6 guidelines from Sheila Margolis to ensure that communications reflects and sustains the “core culture” – the purpose, philosophy and priorities – of your organization.

The pyramid of engagement Use this model to help move your employees from "satisfied" to "engaged."