PODCAST: Understanding storytelling in a business communication context
Stories are as old as language itself, but storytelling and narrative techniques have now emerged as a powerful business tools.
Mark Schenk (pictured, right) is a director at Anecdote, an Australian consultancy specializing in the use of storytelling and narratives within business.
In this interview with the Hub's Asia-Pacific editor Alex Manchester, and following much interest in storytelling at the Employee Engagement conference 2008 in Sydney, Schenk discusses:
- the story behind storytelling in business;
- the progression of story listening;
- the challenge of promoting a technique that can often be wrongly dismissed as superficial; and
- the emergence of narrative as an incredibly powerful business tool.
Listen to the presentation (mp3 file)
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