PODCAST: Understanding storytelling in a business communication context

Stories are as old as language itself, but storytelling and narrative techniques have now emerged as a powerful business tools.

Mark Schenk (pictured, right) is a director at Anecdote, an Australian consultancy specializing in the use of storytelling and narratives within business. 

In this interview with the Hub's Asia-Pacific editor Alex Manchester, and following much interest in storytelling at the Employee Engagement conference 2008 in Sydney, Schenk discusses: 

• the story behind storytelling in business;
• the progression of story listening; 
• the challenge of promoting a technique that can often be wrongly dismissed as superficial; and
• the emergence of narrative as an incredibly powerful business tool.

Download now (mp3 file)
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