Ask the Expert
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Matt O'Neill
Matt O'Neill is a director of specialist new media communications consultancy, Cordovan Digital (formerly Imarco Activ-Media) and a part of Cordovan, a sales and marketing consultancy group.
After gaining a first class honors degree in Media and Communication, his career started in the production of live webcasts for major events. During his six-year tenure as director and senior partner with Cordovan Digital, he has been involved in numerous large-scale communications projects with private, public sector and international organizations. These have included simple CD ROM's to aid corporate change communication, through to fully integrated social media projects to bring about wide-scale culture change.
At Cordovan Digital, Matt's clients have included Novartis, Pharmion, First Data, United Nations, British Council, Volvo, ESAB, National Air Traffic Services and GE and more, working strategically with social media and networks, audio and video podcasting, DVD/online video event capturing and online training. Although using digital media, Matt supports the division’s mantra of keeping communications human.
Recent Questions
Q: How can we encourage staff to update their personal details on the company intranet?
Q: How do you measure intranet success?
Q: What's your view on using plasma screens as a secondary internal communication channel?
Q: What are some effective ways to market the services of an internal IT communications team?
Q: How can we work with employees to use Facebook productively for the company?
Q: What advice would you give to help us get started with discussion forums?
Q: What should social media priorities be and how should each social media tool be implemented?
Q: Should I get a "Second Life?"
Q: I've
heard a lot about podcasting - can you explain what all the hype's
about? As an internal comms professional, how can I take advantage
of this new technology?






