10 Tips for successful internal blogging
When VicRoads' CEO, Gary Liddle, heard a presentation on how Deloitte uses social media to support business improvement, he gave his communication team the green light to explore the idea of doing the same. VicRoads' chosen channel was the humble blog, which turned out to be hugely popular among employees. Below are 10 top tips on blogging from Rebecca Cattran, who led the successful project.
- Sponsorship is vital – active and visible senior leadership support is a key success factor.
- Teamwork builds ownership – empower others to be part of your project and they will become key supporters and advocates.
- Accountability is critical – know who’s important for your project and what you need them to do to make it
a success.
Make sure your project fits with the business agenda.
- Risk management is part of good planning – identify issues and manage expectations through your communication.
- Make sure your project fits with the business agenda – show how it helps the business address its priorities and meet its commitments.
- Choose a tool that works for everyone – so participation rather than technical know-how is the focus.
- Engagement is worth the effort – it takes time to involve people and meet their needs but it pays off.
- Conversation is king – feedback and discussion through dialogue is powerful, especially when everyone can be part of it.
- Honour your commitments – be clear about what you will do by when, let people know if it changes and most importantly follow through.
- Be brave! – it’s not easy trying something new but it’s important to do your homework then give it a go - the learning is powerful and the benefits are many.
Read the full case study: How blogging made a real difference to business performance at VicRoads
Have your say
Blogs are clearly still seen as a new and effective way to engage employees. How is the channel used in your organization?
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