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Melcrum has now updated and expanded the Internal Communication Black Belt Program!

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24th June 2009, Hammersmith, London

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13-15 October 2009, London

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Channels and new media articles archive

How to use staff magazines to connect with your employees

talkabout

Helen Johnston, head of internal communication at of Severn Trent Water says employee newsletters or magazines should no longer be viewed as the softer side of business, or as simply a nice channel to have. If used correctly they can be a great tool for informing and engaging with employees. Read more

Just added
 
Anthia Galanis

How innovative technology opened up communication channels at Telstra

Utilizing its own Next G™ network, Telstra has been able to communicate with its employees more easily.

Just added

Jane Floyd

How Railcorp fine-tuned its intranet search engine

Meeting employee needs by tagging articles and resources in detail to generate more effective search results.

Just added

 

 

CASE STUDIES AND OPINION

How to use staff magazines to connect with your employees
Using a novelty calendar to engage employees at National Grid
How Deloitte's video competition engages internal and external audiences
Involving employees in the decision-making process at Innovapost
Keeping vital information flowing in New South Wales
The impact of social media in a crisis
Making sense of Enterprise RSS
Connecting workers through voice broadcasting technology
Pranking the CEO to get the message across at Sun
Facebook-style staff directories at IBM
Encouraging Nortel employees to write news for the intranet
Quick and cost-effective ways to overhaul your intranet
How internal comms may change in a web 2.0 world
The Attorney General's Department's 8 ways to overhaul your intranet
DATA: All you need to know about blog spam
How Rio Tinto communicates CSR messages to 36,000 employees worldwide
Launching into a brave new world at IBM
Coping with grief as a group at Thrivent
How Henkel's staff information line provided clear guidelines in a crisis
How Mencap simplifies managers’ communication
Using a blog to communicate during Hurricane Katrina at State Farm
What makes your employees tick?
Channel control at the DTI
Hewlett-Packard and GE Capital’s strategies to overcome information overload
Why Aviva keeps its newsletters simple
Shell’s award-winning e-mail newsletter
Intranet best practice for communicators: 10 steps to success
Evolving the intranet at Cisco Systems
Giving up control of the intranet headlines at ntl
Developing the corporate intranet at Southwest Airlines
How Boeing says “thank you” with intranet cards
Delivering a business-critical intranet at British Telecom
Text messaging Virgin Atlantic’s mobile workers
How Siemens USA uses RSS feeds
Providing content-specific RSS feeds
What is RSS? A really simple description
What is a blog?
Overcoming seven common blog concerns
Should instant messaging be used as an internal communications vehicle?
Streaming multimedia: live broadcasts, internet radio and dial-up connections
McGraw-Hill’s broadcast communication solution
Popular leadership blogs at General Motors
What’s a wiki?
Wikis: Three common concerns
Getting to grips with new technology
Wikis on intranets: IBM, Google and the University of Minnesota
How British Gas gives meaning to financial communication
Don’t be left in the dark about dark websites
Communicating new employee benefits at Prudential
Using employee blogs on the intranet
Redesigning the intranet to segment employee communication
How Eastman Chemical uses staff feedback to shape communication
Nationwide's online "CEO chat"
How Ketchum's portal improved sales, service and productivity
Involving senior managers in roadshows at Norwich Union
How Roche created a newsletter for senior managers
Using RSS to cut through clutter
Get your organization talking: Become a silo-buster
Cutting the cost of calls with Skype
Improving meetings with the "huddle" template
Using blogs for project management at Notiva
How Unisys created a services-led intranet
How "web 2.0" is changing employee communication
Your at-a-glance guide to audience segmentation
Cutting through "noise" to achieve change at Barclays
How BP engages employees in financial communication
Researching intranet user needs at IKEA
Pump Up The Jam: redefining the role of the manager at IBM
Internal TV – The next major channel?
Should we have an intranet or a portal?
Redesigning Allianz Australia's intranet
Are you using your time and resources in the best way?
Using podcasts to add personality at ALTANA Pharma
How British Airways communicators learned to write engaging messages
What will you gain from a social marketing project?
Enabling RBC’s employees to choose their own news
Achieving rapid cut-through at the Child Support Agency
Encouraging employee take-up of benefits options at Baker Hughes
How innovative technology opened up communication channels at Telstra
How Railcorp fine-tuned its intranet search engine

 

TOP TIPS

TOP TIPS: 8 ways to be a great blog coach for your CEO
TOP TIPS: 4 ways to keep online discussions on track
TOP TIPS: 6 steps to a winning intranet with AEP
TOP TIPS: 5 ways to make your intranet more useful
TOP TIPS: 5 things to remember for corporate blogging
TOP TIPS: Communicating change: what each channel does best
TOP TIPS: 10 steps for communicating with your front-line staff
TOP TIPS: Increase staff attendance at “brown bag” lunches
TOP TIPS: Building managers’ communication skills
TOP TIPS: 3 steps to start podcasting
TOP TIPS: Preparing managers to communicate bad news
TOP TIPS: 10 steps to cutting through information overload
TOP TIPS: Using photos in global newsletters
TOP TIPS: 10 ways to secure buy-in for your intranet
TOP TIPS: 5 ways to make your new intranet a success
TOP TIPS: 10 steps to effective content management
TOP TIPS: 8 ways to use blogs at your company
TOP TIPS: 5 ways to use wikis on the intranet
TOP TIPS: 6 examples of employee blogging guidelines
TOP TIPS: 10-step guide to leading effective meetings
TOP TIPS: 5 steps for conducting an intranet segmentation study
TOP TIPS: The dos and don'ts of segmentation
TOP TIPS: 6 steps to a successful communication cascade
TOP TIPS: Avoiding intranet conflict
TOP TIPS: Engaging employees with technology
TOP TIPS: 5 ways to get repeat intranet visits
TOP TIPS: Using wikis as collaboration tools
TOP TIPS: Resolving intranet conflict
TOP TIPS: 5 ways to use intranet podcasts
TOP TIPS: 5 ways to create a feedback culture
TOP TIPS: 3 ways to improve manager communication
TOP TIPS: Improve your staff publication - now!
TOP TIPS: 5 steps for making an internal communications film
TOP TIPS: Discover how to publicize news to get it noticed
TOP TIPS: 10 rules of social media strategy
TOP TIPS: 8 ideas for effective event communication
TOP TIPS: Cheap ways to roll out social media
TOP TIPS: 10 reasons to keep printing your in-house magazine

 

HOW TO...

How to find the right tone for email communication
How to tailor campaigns by audience
How to recession-proof your intranet strategy
How to get your message across without email overload
How to build prosperous online communities
A communicator's guide to Generation Y
How to use downloadable video to enhance internal communication
How to tackle e-mail overload
How to generate interest with a video
How to prepare for media encounters
How to produce a podcast
How to benchmark your intranet
How to use your intranet to aid the appraisal process
How and why to add video to your blog
How to do workplace journalism
How to reduce information overload
How to excel using the "Management by walking around" technique
How to grab your reader's attention – and keep it!

 

ONLINE LIBRARY Back to: CHANNELS AND NEW MEDIA

 

 
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