1 April 2007
"Internal Communicator" is world's most-desired job, survey finds
Internal comms beats rock star and footballer to top spot.
According to a new study released today by research company, Rumclem, internal communications has now become the field that most young people claim to want to work in when they're adults.
Once popular professions, such as footballer, or rock star, have now plummeted to the nether regions of desired jobs list.
Research, undertaken earlier this year with 4,000 youngsters across the globe, revealed a seachange in the professions that youngsters cite as their dream jobs.
While "Internal Communicator" came top of the list, the popular professions that kids of previous generations aspired to, such as footballer, or rock star, have now plummeted to the nether regions of the most-desired jobs list.
Corporate responsibility issues
It's thought the reasons for this turnaround in children's
aspirations is the relatively recent heightened awareness and interest
in "trendy" green
issues, as opposed to the hedonistic, capitalist drive of
recent decades past.
High-profile issues such as the Fairtrade movement, and climate-change awareness movies like Al Gore's An Inconvenient Truth, are filtering into the minds of youngsters and as a result, the "softer" side of the business world is where their career-planning efforts are being targeted.
Other surprizing results
Almost three quarters (69%) of the 8-15 year olds questioned cited "Internal
Communicator" within their top three jobs, while a staggering
half of those children chose "Politics" as a career they'd
like to explore. See the sidebox, right, for the rest of the jobs that
made the Top 10.
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To read the full research findings, visit the Rumclem website.
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